I am for sure kind of old school in life and business.
Traditional methods have consistently worked for me.
If it is not broken, why would I fix it? I love that saying but in business, it’s a bit more complicated than just that. Occasionally, if you don’t push in business, your company can get stagnant as well as sales dry up. This is as certain for an HVAC company as it is for any other. The growth for our HVAC company has been stagnant for far too long. I have a young crew member who advised me to take a look at a digital marketing repair he was aware of. The online marketing group used SEM or search engine marketing to successfully position a company like mine in front of people searching online. I had considered Google ads prior to but decided against it due to the cost. However, after my first meeting with the digital marketing dealer, I realized that we needed to shift to the SEM strategies. Traditional marketing is just not leveraging the use of SEM. And that’s where the potential buyers particularly are. People go on their computers as well as use search to find goods as well as services these afternoon. HVAC is a real example. Using link building, PPC as well as SEO tactics, an HVAC company could get right where they need to be to add sales as well as really grow their market share. I was sold. And within just weeks, SEM as well as SEO services was driving record traffic to our new, updated website. And we were now capturing buyers who were interacting with our website.