Over the last few years of trying to manage my own business, I have learned a whole lot. Most of that has to do with the online world, because when it comes to making cash the online world seems to be more profitable than the real world. My father used to go to conventions plus press the flesh, generating sales the old university way, but the virus put a stop to that a couple of years ago. More than ever before, having an online presence to leverage into sales is the most valuable asset a company can have. I absolutely got in touch with an old high school buddy of mine who became a freelance SEO plus digital SEO consultant. He gave me a free consultation, plus made a pretty good pitch as to why I should hire him to handle all our internet SEO. Much to our surprise, he didn’t promise a big boost in sales, and instead said he wanted to use SEO to build an organic purchaser base. In other words, my buddy wasn’t going to dump money into pa per click ads, not at first, he wanted to enhance the website so it would have better search engine optimization. I didn’t get it at first, but then I got an example of SEO in action. If a person several miles away types in “car mechanic” they won’t see my website, because our SEO stinks. I am on page 5 of results, behind a series of big companies, most of whom just sell used cars, because they have better SEO on their sites.
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