It doesn’t really matter how good you are at your business if no one is buying what you’re selling.
That is simply a fact and words to live by. My HVAC company was built from the ground up. When I went out on my own as a young man, I had my good name, expertise and great work ethic but not much else. I wished I had access to digital and online marketing back then. But as I grew my business, I started doing the marketing on my own. Of course I was no good at it, I was an HVAC guy! But that was then and this is now. It became clear that I really needed some updated and informed help when it came to marketing my business. Thankfully, I was steered to a great digital and online marketing group who have brought the best out of my business. These folks first showed me the power of search engine marketing or SEM. It was such a logical and fundamental approach to finding my market. Using SEO, link building and other strategies like PPC, my HVAC is now far more effectively positioned. Search engine marketing has put the business in front of the very people who are searching for HVAC services. However, I now have an online platform that can directly engage with all the traffic I am seeing come from the online marketing plan. I have for sure been impressed with the great success of SEO and SEM. I would advise any other HVAC company to allow online marketing do the very same for them.