I was talking to a buddy of mine, who creates social media ads for an online marketing business! I was telling him I was having a difficult time with customer acquisition.
He said my website looked great and had plenty of information, although I needed a better landing site.
He said that occasionally, offering something as easy as an article about how a customer can complete their own maintenance, will help draw a customer to my business, however at the least, they’ll get the free information, and hopefully sign up for more information. He knew some companies that gave a free inspection of the Heating and Air Conditioning equipment, depending on the season. He also gave to put some social media ads in for me, but he cautioned they don’t always work. Many people will look at the ad and pass it over. If I got one customer out of every hundred who clicked on the ad, I would really keep that customer. Most people will look at the website and click right back out, this was called pay per click, and it was a way of advertising. I wasn’t interested in those types of online ads. I wanted something that would lead people to my website and keep them interested, and when he gave to overhaul my website, I could not have been happier. After he was done, he said it was a great thing he had overhauled the Heating and Air Conditioning business website! Keywords were nearly non-existent on the Heating and Air Conditioning website, and if they were there, it was really accidental. He added a landing page, keywords and implemented social media ads for me. I thought he was kidding when he handed myself and others a bill. He said to be glad because it was a quarter of what he charged his other clients.